Challenge: Eduventures.com works with higher education leaders as an online provider of information, resources, and tools to assist in making informed decisions regarding strategy, financial sustainability of their institution, student success, and selecting and implementing technology solutions. Objective: Plan-it worked with Eduventures.com and the compa...

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Challenge: The Council on International Educational Exchange, CIEE, is a global provider of language instruction and cultural exchange services. As part of its work, CIEE helps employers recruit college students from across Europe to work in the U.S. as seasonal employees or interns. The pool of work can heavily vary from year to year based on evolving reg...

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Challenge: Given the constantly changing travel industry environment, the role of agents was becoming more narrowly defined and focused on specific audiences. Objective: Plan-it partnered with Questex Media’s travel division which produces Travel Agent magazine, among other travel-related publications, to better understand the leisure travel agent, and to...

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Challenge: Plan-it played an instrumental role in the company’s acquisition by Manulife to overcome business and marketing challenges inherent in merging companies operating from different countries. In the early stages, Plan-it worked in an advisory position as part of Hancock’s core business team in providing a “brand value” for the company. Obj...

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Challenge: In an effort to motivate patients to consider Emerson, and attract the best physicians, Emerson wanted to understand how to elevate its image beyond a traditional community hospital. Objective: Develop a positioning platform that builds a unified brand and serves as the cornerstone of Emerson’s marketing and communications efforts. Solutio...

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