Posted in: Brand Positioning & Development, Fashion, Qualitative Exploratory, Retail
Tommy Hilfiger
Challenge: Tommy Hilfiger licensed footwear was concerned about its lagging men’s shoe line sales.
Objectives: To help Tommy Hilfiger gain critical knowledge about the weaknesses in its men’s line, and to better understand the success of its women’s line to leverage that knowledge and evaluate potential opportunities in product, service and merch...