Posted in: Brand Positioning & Development, Food & Beverage, Retail
Hershey’s
Challenge: As an ongoing strategic partner to The Hershey Company, Plan-it provided consumer-based insights and solutions to help Hershey build the brand within several of its key retail partners.
Objective: Evaluate the effectiveness of and opportunities within varied retail environments where Hershey products are sold.
Solution: A range of techniques hav...