Posted in: Brand Positioning & Development, Financial Services, International, Professional Services/B2B
John Hancock: Merger with Manulife
Challenge: Plan-it played an instrumental role in the company’s acquisition by Manulife to overcome business and marketing challenges inherent in merging companies operating from different countries. In the early stages, Plan-it worked in an advisory position as part of Hancock’s core business team in providing a “brand value” for the company.
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