Challenge: As part of an ongoing initiative to insure its relevance and leadership on a global basis, Harvard Business School wanted to monitor attitudes toward the brand, and specifically determine the impact of new programs and initiatives on perceptions and consideration of HBS. Objective: To measure the perceived value and reputation of HBS globally, a...

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Challenge: A national electronics store wanted to understand where and how it could effectively compete against large box retailers. Objective: Plan-it and three other firms were tasked with doing a deep dive into buying habits and retail decision-making of key categories to help drive a future growth strategy. Plan-it took on 2 categories: digital imaging...

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Challenge: Delta Faucet, the largest manufacturer of residential and commercial faucets in the United States, and its agency Arnold Worldwide, partnered with Plan-it to revitalize its strategic marketing plan and further develop business opportunities among specific target audiences. Objective: Plan-it assisted Delta in identifying the core values of the b...

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Challenge: Tickets-for-Charity wanted to determine the viability of a totally new concept, in which unused “high end” event tickets could be donated or resold via the marketplace for charity. Objective: To evaluate interest in the concept, and likelihood of ticket purchasers taking advantage of the offering. Solution: Plan-it conducted a Concep...

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Challenge: As traditional CPA services became commoditized and competition from non-CPA providers increased, CPAs found their image and perceived value slipping. The CPA image needed to evolve to remain relevant. Objective: To build the CPA brand through the industry’s first ever advertising campaign. Solution: In the developmental phases, qualitat...

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