Posted in: Brand Positioning & Development, Financial Services, Professional Services/B2B, Website Usability
Well Known Regional Bank: Modernizing Website
Challenge: A well-known regional bank needed to update and modernize its website. Several designs were developed (both mobile and desktop versions) and the client wanted to determine which design was the most compelling.
Objective: To evaluate reactions to each of the concepts in-depth, in terms of the overall brand image conveyed by each, feel/tone, appea...