Posted in: Consumer Products, Customer Retention, Products & Services, Professional Services/B2B, Qualitative Exploratory, Retail
National Office Supplies Store: Improving Shopper Experience
Challenge: A major office supplies retailer wanted to improve its multi-channel shopping experience for small business customers, ultimately to better cater to small business shopping needs and appetites.
Objective: To better understand multi-channel shopping attitudes and behaviors, current perceptions of the brand and key competitors’ shopping channels,...