Challenge: Plan-it has partnered with a national coffee and donut chain for years to explore and launch food and beverage products and improve the customer experience. Objective: To evaluate viability of overall concepts in the marketplace and improve the customer experience. Solution: Plan-it utilized Qualitative and Quantitative techniques to: • Assess ...

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Challenge: eRoom, an online and collaborative software product from EMC Corporation, was originally developed by a senior technology group predominantly from Lotus Development Corporation. In preparation for its public launch, eRoom Technology wanted to understand the viability and opportunity for its collaboration product. Objective: To understand how to ...

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Challenge: A major retail coffee brand wanted to gain an in-depth understanding of the K-Cup prospect mindset. Objective: To guide future K-Cup marketing and communications strategies for this major retail coffee brand. Solution: Plan-it conducted Qualitative Exploratory research consisting of focus groups across two markets of customers who were considere...

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Challenge: Hershey’s and Stop & Shop/Giant stores wanted to know how Stop & Shop could become a “destination” for holiday purchases (specifically Christmas and holiday candy). Objective: To explore important holiday traditions, and gain a better understanding of consumers’ holiday shopping behavior and preferences at Giant/Stop & ...

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Challenge: Plan-it partnered with a national coffee retailer to evaluate its current hot cup and lid design in comparison to alternate foam and paper hot cup designs. Objective: To determine whether a new hot cup and lid design needed to be implemented. Solution: A Qualitative Redesign Exploratory was conducted to assess the overall need for a new cup and/...

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