Challenge: A major retail coffee brand wanted to gain an in-depth understanding of the K-Cup prospect mindset. Objective: To guide future K-Cup marketing and communications strategies for this major retail coffee brand. Solution: Plan-it conducted Qualitative Exploratory research consisting of focus groups across two markets of customers who were considere...

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Challenge: Hershey’s and Stop & Shop/Giant stores wanted to know how Stop & Shop could become a “destination” for holiday purchases (specifically Christmas and holiday candy). Objective: To explore important holiday traditions, and gain a better understanding of consumers’ holiday shopping behavior and preferences at Giant/Stop & ...

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Challenge: Plan-it partnered with a national coffee retailer to evaluate its current hot cup and lid design in comparison to alternate foam and paper hot cup designs. Objective: To determine whether a new hot cup and lid design needed to be implemented. Solution: A Qualitative Redesign Exploratory was conducted to assess the overall need for a new cup and/...

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Challenge: Bluefish wanted to assess the viability of its new technology that linked with mobile phones, providing the devices with enhanced capabilities to act as a media/advertising display vehicle, for advertisers in high traffic areas like airports. Objective: To evaluate the product’s marketplace potential and optimal communications messaging. Soluti...

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Challenge: After experiencing significant sales growth, al fresco, the leading gourmet chicken sausage brand, initiated a rebranding effort to include new packaging and a multimedia brand campaign. Objective: To explore and confirm the optimal brand positioning strategy and opportunities for further expansion. Solution: Plan-it conducted a deep dive explor...

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