Challenge: To explore in-depth the concept of a monthly subscription based coffee program that provides added value and taps into consumers’ coffee consumption needs. Objective: To determine the most motivating aspects of a subscription program that would drive engagement with Keurig. Solution: Plan-it conducted a Concept Exploratory of focus groups with ...

Continue reading »

Challenge: SAP, the world’s largest provider of enterprise software solutions, and its marketing agency, White Rhino, were seeking to increase penetration of small to mid-sized companies with an entry level suite of business analytics and intelligence products. Objective: To gain an in-depth understanding of the mindset and behavior of key decision-makers...

Continue reading »

Challenge: Techno Source wanted to explore the feasibility of developing a new “Genie in a Bottle” toy targeted toward young girls. The small tabletop electronic toy concept was voice-interactive with multiple activities that can be played alone or with friends. Objective: To gain a deeper understanding of overall interest in the toy, which features/ fun...

Continue reading »

Challenge: Plan-it worked with First Marblehead Corporation on a segment exploratory study, providing input for the development of targeted communications aimed at five key persona target audiences within the college-bound high school and college freshmen/sophomore target audiences. Objective: To develop optimal communications targeted to five key personas...

Continue reading »

Challenge: Plan-it worked with FMC to more effectively communicate with students and parents about its private education loan products. Objective: To explore the decision-making process of selecting private education loan products, and profile each audience to verify optimal messaging for each. Solution: Two phases of research were conducted, a Qualitative...

Continue reading »