Posted in: Marketing Profile & Segmentation, Professional Services/B2B, Qualitative Exploratory, Travel
Collette: Understanding Consumer Mindsets
Challenge: Collette Vacations caters to many different travel audiences, including affinity organizations which book group travel specific to their groups’ causes/ interests.
Objective: To understand the travel mindset of “group leaders” of religious affinities and specifically, to understand the values these groups seek from affinity group travel exper...