Call Us: 617-859-2900

Website Usability

  • Posted in: Fashion, Retail, Website Usability

    Talbots

    Challenge: Talbots customer base was getting older and the brand wanted to insure it appealed to younger shoppers and communicated with them in a relevant way. Objective: As one initiative, Plan-it evaluated Talbots’ web site and potential enhancements to it. A key objective was to help Talbots gain a competitive advantage over other online retailers...

    Continue reading »

  • Posted in: Fashion, Retail, Website Usability

    Cole Haan

    Challenge: In a competitive online shopping environment, ColeHaan.com was concerned it was not delivering a high quality dynamic experience, in keeping with the brand’s evolution from a high quality classic shoe brand to a more fashion-forward shoe and accessory brand. Objective: To help Cole Haan improve the overall online shopping experience and up...

    Continue reading »

  • Posted in: Brand Positioning & Development, Technology, Website Usability

    Comcast

    Challenge: Comcast’s website did not reflect excitement or the interactive nature of the brand and it core values. Objective: Plan-it partnered with Comcast and its interactive agency, Beam, to update and redesign the Comcast site to increase relevance, improve the user-experience and motivate customers to more regularly interact with the site. Speci...

    Continue reading »

  • Posted in: Financial Services, Technology, Website Usability

    MFS Investment

    Challenge: MFS wanted to understand the relevance and ease-of-use of its newly designed shareholder’s account management site. Objective: To understand how to help build stronger relationships with customers via a more effective and engaging way of managing their portfolios online. Solution: Plan-it conducted an in-depth usability study to evaluate new tr...

    Continue reading »