The Nichols College Marketing Club visited Plan-it to learn the ins and outs of our market research and consulting firm! Students conducted a mock focus group, which explored reactions to the concept of a newly developed fitness app. Some students acted as group participants and others observed using our in-house facility back room. After conducting the group, they came together to share their experiences and develop insights and recommendations for the app. We very much enjoyed having such engaged, insightful, professional guests in our office!