Challenge: Gillette developed a line extension from its White Rain brand of shampoos and needed to develop an appropriate name for the new line. Objective: To determine the most appealing, appropriate and motivating name for the new line of White Rain hair care products from among the “short list” generated in an internal brainstorming session....

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Challenge: Mercedes needed to determine whether its SLK and the S-Class brochures developed in Germany or those developed in the U.S. were more compelling to the U.S. car buying audience, ultimately, to help confirm relevant messaging for the U.S. buyer. The two concepts varied dramatically. Objective: To understand the overall image and message conveyed b...

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Challenge: Delta Faucet, the largest manufacturer of residential and commercial faucets in the United States, and its agency Arnold Worldwide, partnered with Plan-it to revitalize its strategic marketing plan and further develop business opportunities among specific target audiences. Objective: Plan-it assisted Delta in identifying the core values of the b...

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Challenge: Tickets-for-Charity wanted to determine the viability of a totally new concept, in which unused “high end” event tickets could be donated or resold via the marketplace for charity. Objective: To evaluate interest in the concept, and likelihood of ticket purchasers taking advantage of the offering. Solution: Plan-it conducted a Concep...

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Challenge: The Massachusetts Convention Center wanted to understand the impact of its advertising in the marketplace and insure its tracking vehicle used “best practices”. Objective: Plan-it consulted with the Massachusetts Convention Center to evaluate and update the organization’s Advertising Tracking Study, ultimately to ensure the study en...

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