Challenge: Complete a comprehensive review and audit of the Arthritis Foundation’s communications materials targeted at several key constituents, among them arthritis sufferers and support audiences. Ultimately, the Arthritis Foundation wanted to more strongly establish itself as the leading resource for arthritis information and support. Objective: ...

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Challenge: Given the national shortage of nurses, increasing demand for imaging technologists, and mounting competition from larger Boston hospitals vying for this smaller pool, the challenge was to help Emerson improve its efforts to attract nurses and imaging technologists to the hospital staff. Objective: Obtain in-depth learning of nurses’ and te...

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Challenge: Following the acquisition of William A. Berry & Son by Suffolk Construction, the Berry name was still being used in the marketplace a year after the acquisition. Objective: Suffolk wanted to understand the optimal naming strategy for the company, moving forward. Solution: Plan-it partnered with Suffolk to conduct interviews among clients, en...

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Challenge: The construction industry was hit hard by the failing economy and collapse of the housing market, which led to downsizing, layoffs, and merger acquisitions for Suffolk Construction. Plan-it worked with Suffolk to understand the impact of corporate changes on employee attitudes toward the company and overall satisfaction in their current roles. O...

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Challenge: Working closely over the years with Boston College, Plan-it has conducted numerous projects among student, alumni and corporate audiences. One study helped Boston College with fundraising efforts among females, as fundraising among female alumni was significantly below that of male alumni. Objective: To understand reasons for giving/not giving b...

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