Posted in: Brand Positioning & Development, Professional Services/B2B, Technology, Website Usability
Verizon
Challenge: While Verizon had a strong consumer retail business, it wanted to more deeply penetrate the business market.
Objective: To help Verizon strengthen its business-to-business relationships.
Solution: Plan-it conducted a website Development and Usability Study, where current and potential users were exposed to web concepts, then evaluated interest a...