Education/Cultural | Plan-It Marketing Inc.

November 9, 2015

Posted in: Brand Tracking/Monitoring, Education/Cultural

Johnson & Wales University

Challenge: Johnson & Wales University was founded in Providence, Rhode Island in 1914 and added locations in three other states in recent decades. The school was suffering from low brand awareness and lack of a clearly defined image, particularly in its newest locations. A tracking study was conducted to evaluate the communications effectiveness of a n...
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September 11, 2015

Posted in: Education/Cultural, Marketing Profile & Segmentation, Qualitative Exploratory

Boston University: Increasing Master’s Program Enrollment

Challenge: After engaging in several successful student enrollment studies with Plan-it, Boston University wanted to develop a prototype study that would provide foundational learning for increasing master’s program enrollments among top-tier candidates and predicting future behavior of enrollees across the BU colleges. Objective: To develop the op...
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August 17, 2015

Posted in: Communication, Communications Development and Evaluation, Education/Cultural, Qualitative Exploratory

E Ink/MIT

Challenge: E INK Corporation, founded by a group of MIT students, is the leading developer of electronic ink technology. E INK partnered with Greenberg, Seronick, O’Leary & Partners, and Plan-it to help understand interest in the concept and help develop a brand platform for E INK. Objective: To test the viability of the technology among the key targe...
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August 11, 2015

Posted in: Communication, Communications Development and Evaluation, Education/Cultural, International, Marketing Profile & Segmentation, Professional Services/B2B, Travel

Educational Tour Company

Challenge: Plan-it worked on numerous projects over time with an educational tour company which specializes in culturally enriching international tours for students, providing marketing and operational guidance to help develop the brand. Objective: In one engagement, the company turned to Plan-it for insight in developing a customer retention strategy. Sol...
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August 10, 2015

Posted in: Brand Positioning & Development, Education/Cultural, Financial Services, Qualitative Exploratory

First Marblehead: Private Education Loan Products

Challenge: Plan-it worked with FMC to more effectively communicate with students and parents about its private education loan products. Objective: To explore the decision-making process of selecting private education loan products, and profile each audience to verify optimal messaging for each. Solution: Two phases of research were conducted, a Qualitative...
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Johnson & Wales University

Boston University: Increasing Master’s Program Enrollment

E Ink/MIT

Educational Tour Company

First Marblehead: Private Education Loan Products