Food & Beverage | Plan-It Marketing Inc.

October 21, 2015

Posted in: Food & Beverage, Qualitative Exploratory, Retail

Major Coffee Retail Brand

Challenge: A major retail coffee brand wanted to gain an in-depth understanding of the K-Cup prospect mindset. Objective: To guide future K-Cup marketing and communications strategies for this major retail coffee brand. Solution: Plan-it conducted Qualitative Exploratory research consisting of focus groups across two markets of customers who were considere...

October 20, 2015

Posted in: Food & Beverage, Qualitative Exploratory, Retail

Hershey’s: Holiday Purchase Exploratory

Challenge: Hershey’s and Stop & Shop/Giant stores wanted to know how Stop & Shop could become a “destination” for holiday purchases (specifically Christmas and holiday candy). Objective: To explore important holiday traditions, and gain a better understanding of consumers’ holiday shopping behavior and preferences at Giant/Stop & ...

September 30, 2015

Posted in: Food & Beverage, Marketing Profile & Segmentation

b.good

Challenge: b.good launched its all natural burger brand that capitalizes on the desire for a “real” burger experience, using more natural ingredients and healthier cooking methods, in contrast with long established fast food burger chains. After a period of rapid growth, b.good wanted to better understand the motivations of its core customers a...

September 29, 2015

Posted in: Food & Beverage, Product/Service Development/Viability, Qualitative Exploratory, Retail

National Coffee Retailer

Challenge: Plan-it partnered with a national coffee retailer to evaluate its current hot cup and lid design in comparison to alternate foam and paper hot cup designs. Objective: To determine whether a new hot cup and lid design needed to be implemented. Solution: A Qualitative Redesign Exploratory was conducted to assess the overall need for a new cup and/...

September 14, 2015

Posted in: Brand Positioning & Development, Food & Beverage

al fresco

Challenge: After experiencing significant sales growth, al fresco, the leading gourmet chicken sausage brand, initiated a rebranding effort to include new packaging and a multimedia brand campaign. Objective: To explore and confirm the optimal brand positioning strategy and opportunities for further expansion. Solution: Plan-it conducted a deep dive explor...