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Food & Beverage

Plan-it has extensive experience in the food & beverage category, helping clients with new product development, brand identity, positioning & communications development, packaging development, in store merchandising, store layout & design, pricing and naming among others. Clients have included major grocery chains, national fast food chains, major food, candy and beverage brands as well as new product start-ups. Our work has included mass market, organics and gourmet products.
  • Posted in: Food & Beverage, Qualitative Exploratory, Retail

    Major Coffee Retail Brand

    Challenge: A major retail coffee brand wanted to gain an in-depth understanding of the K-Cup prospect mindset. Objective: To guide future K-Cup marketing and communications strategies for this major retail coffee brand. Solution: Plan-it conducted Qualitative Exploratory research consisting of focus groups across two markets of customers who were considere...

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  • Posted in: Food & Beverage, Marketing Profile & Segmentation


    Challenge: b.good launched its all natural burger brand that capitalizes on the desire for a “real” burger experience, using more natural ingredients and healthier cooking methods, in contrast with long established fast food burger chains. After a period of rapid growth, b.good wanted to better understand the motivations of its core customers a...

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  • Posted in: Food & Beverage, Product/Service Development/Viability, Qualitative Exploratory, Retail

    National Coffee Retailer

    Challenge: Plan-it partnered with a national coffee retailer to evaluate its current hot cup and lid design in comparison to alternate foam and paper hot cup designs. Objective: To determine whether a new hot cup and lid design needed to be implemented. Solution: A Qualitative Redesign Exploratory was conducted to assess the overall need for a new cup and/...

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  • Posted in: Brand Positioning & Development, Food & Beverage

    al fresco

    Challenge: After experiencing significant sales growth, al fresco, the leading gourmet chicken sausage brand, initiated a rebranding effort to include new packaging and a multimedia brand campaign. Objective: To explore and confirm the optimal brand positioning strategy and opportunities for further expansion. Solution: Plan-it conducted a deep dive explor...

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