Posted in: Food & Beverage, Product/Service Development/Viability
Well Known Coffee Brand
Challenge: Plan-it worked with a major retail coffee brand as it considered entering the arena of gourmet coffee product offerings.
Objective: To assess the viability of premium espresso offerings from the brand.
Solution: Through exploratory work among gourmet drinkers in multiple markets, Plan-it assessed the brand’s coffee platform, its relative positi...