Challenge: Perdue Farms was interested in introducing a  “natural” and “organic” poultry line and wanted to better understand the market potential of this concept. Objective: To understand the viability/market opportunity for a “natural” and “organic” poultry line. Solution: Plan-it conducted a Qualitative E...

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Challenge: Plan-it worked with Backyard Farms, a New England grower of tomatoes on the vine, to help build the brand throughout the New England grocery market. Objective: To develop a positioning strategy and supporting marketing strategies to drive brand penetration across New England grocers and gain competitive advantage. Solution: Plan-it conducted exp...

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Challenge: Stop & Shop opened a new store location and tried to cater to a higher-end shopper by limiting lower end/value brands and offering more exclusive food and grocery brands. After opening the new location, the store’s sales were significantly below the expected weekly sales goals. Objective: To better understand critical drivers of the sluggis...

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Challenge/Objective: As a long-time partner, Plan-it has collaborated with Stop & Shop/Giant for the launch of multiple products, merchandising programs and communications efforts. Solution: Over time, through a variety of exploratory studies that included focus groups, in-store intercepts, “shop-a-longs”, and in-depth interviews, and surve...

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Challenge: Stop & Shop/Giant developed Healthy Ideas, a labeling program designed to assist customers with making healthy food choices quickly and easily, and wanted to understand the viability of this program, pre-launch. Objective: To gain an in-depth understanding of perceptions of the Healthy Ideas program concept, the most motivating/compelling el...

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