Posted in: Education/Cultural, Marketing Profile & Segmentation, Problem ID, Product/Service Development/Viability, Qualitative Exploratory, Win/Loss
Boston University: Retaining Chinese International Students On-Campus
Challenge: Boston University has been admitting increasing numbers of Chinese students in light of a growing Chinese population coming to the US for higher education. The Chinese international student body behaves uniquely, moving off-campus and leaving campus dining plans much earlier in their college careers than their domestic counterparts.
Objective: T...