Retail | Plan-It Marketing Inc.

May 3, 2016

Posted in: Fashion, Product/Service Development/Viability, Retail

New Balance

Challenge: New Balance, already strongly associated with a high quality running shoe heritage, was interested in understanding how to most effectively promote/launch its women’s apparel line. Objective: To help New Balance more effectively reach the female audience and encourage purchases among the women’s new apparel line. Solution: Exploratory work was...

April 26, 2016

Posted in: Consumer Products, Marketing Profile & Segmentation, Retail

Techno Source: LCD Games

Challenge: Techno Source, an internationally based creator of electronic toys and games has partnered with Plan-it on several occasions to uncover critical learning in terms of product viability/development, communications development and market profiling/segmentation. Objective: To identify the overall viability of a variety of new product ideas and asses...

January 28, 2016

Posted in: Brand Positioning & Development, Retail

Pergo

Challenge: Plan-it worked with Pergo, the flooring manufacturer, to understand how to most effectively market its line of flooring products developed specifically for Sam’s Club that did not utilize the Pergo brand name. Objective: To develop a positioning and communications strategy for the new line. Solution: “Do-it-yourselfers” who were also Sam’s C...

December 4, 2015

Posted in: Creative Development, Fashion, Retail

Lee Jeans

Challenge: Lee Jeans and Toth Brand Imaging were developing new print advertising for the Lee Rider brand and wanted input regarding the effectiveness of the new concepts prior to launch. Objective: To obtain the target market’s reactions to new creative concepts. Solution: Plan-it conducted focus groups among the Lee Rider Jeans target audience to unders...

November 30, 2015

Posted in: Construction & Store Design, Food & Beverage, Qualitative Exploratory, Retail

Hershey’s: Stores of the Future

Challenge: A major retail and pharmacy chain had remodeled a number of stores in the Northeast, as part of an early-stage redesign of all locations with a new “Store of the Future” layout. The new design emphasized the Health & Beauty Aid area of the store (active beauty consultant now on-site) with less emphasis on other items/aisles, including cand...