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Retail

Plan-it has extensive experience in retail, including the toy category and consumer electronics (in addition to food/beverage and fashion noted in specific categories). In helping develop new toy/game concepts, we’ve worked with child, teen and parent audiences to drive optimal product development. In consumer electronics, we’ve done extensive work in understanding and optimizing the shopping experience and developing relevant products for our clients. Techniques have included product usage workshops & exploratory groups, ideation sessions, in-store shop-alongs and ethnographic assessment, among others.
  • Posted in: Brand Positioning & Development, Retail

    Pergo

    Challenge: Plan-it worked with Pergo, the flooring manufacturer, to understand how to most effectively market its line of flooring products developed specifically for Sam’s Club that did not utilize the Pergo brand name. Objective: To develop a positioning and communications strategy for the new line. Solution: “Do-it-yourselfers” who were also Sam’s C...

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  • Posted in: Creative Development, Fashion, Retail

    Lee Jeans

    Challenge: Lee Jeans and Toth Brand Imaging were developing new print advertising for the Lee Rider brand and wanted input regarding the effectiveness of the new concepts prior to launch. Objective: To obtain the target market’s reactions to new creative concepts. Solution: Plan-it conducted focus groups among the Lee Rider Jeans target audience to unders...

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  • Posted in: Construction & Store Design, Food & Beverage, Qualitative Exploratory, Retail

    Hershey’s: Stores of the Future

    Challenge: CVS had remodeled a number of stores in the Northeast, as part of an early-stage redesign of all CVS locations with a new “Store of the Future” layout. The new design emphasized the Health & Beauty Aid area of the store (active beauty consultant now on-site) with less emphasis on other items/aisles, including candy/seasonal items (e.g., mo...

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  • Posted in: Fashion, Product/Service Development/Viability, Retail

    Converse

    Challenge: Plan-it worked with Converse to determine viability and guide development of a new sneaker product, targeted at boys and girls, ages 8-12. Objective: To further understand reactions to the new line, including sneaker designs/features. Solution: Plan-it conducted in-depth interviews with kids to explore their reactions to the new sneaker overall,...

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  • Posted in: Fashion, Retail, Website Usability

    Talbots

    Challenge: Talbots customer base was getting older and the brand wanted to insure it appealed to younger shoppers and communicated with them in a relevant way. Objective: As one initiative, Plan-it evaluated Talbots’ web site and potential enhancements to it. A key objective was to help Talbots gain a competitive advantage over other online retailers...

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