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Retail

Plan-it has extensive experience in retail, including the toy category and consumer electronics (in addition to food/beverage and fashion noted in specific categories). In helping develop new toy/game concepts, we’ve worked with child, teen and parent audiences to drive optimal product development. In consumer electronics, we’ve done extensive work in understanding and optimizing the shopping experience and developing relevant products for our clients. Techniques have included product usage workshops & exploratory groups, ideation sessions, in-store shop-alongs and ethnographic assessment, among others.
  • Posted in: Food & Beverage, Product/Service Development/Viability, Qualitative Exploratory, Retail

    National Coffee Retailer

    Challenge: Plan-it partnered with a national coffee retailer to evaluate its current hot cup and lid design in comparison to alternate foam and paper hot cup designs. Objective: To determine whether a new hot cup and lid design needed to be implemented. Solution: A Qualitative Redesign Exploratory was conducted to assess the overall need for a new cup and/...

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  • Posted in: Customer Retention, Fashion, Marketing Profile & Segmentation, Retail

    Appleseed’s

    Challenge: As a traditionally classic brand, Appleseed’s needed to insure ongoing relevancy among its key target audience as fashions evolved. Objective: To help Appleseed’s gain insights into the attitudes and perceptions toward the Appleseed’s brand. Competitive brand perceptions were also assessed to develop an understanding of where the Appleseed’s...

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  • Posted in: Brand Positioning & Development, Qualitative Exploratory, Retail

    Saramax

    Challenge: Saramax wanted to expand interest and purchases of its Best Fitting Intimates (BFI) brand within Walmart stores. Objective: To better understand the intimate apparel decision process and uncover the rational and emotional triggers that will drive consideration and purchase of the Best Fitting Intimates (BFI) brand over key competitors. Solution:...

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  • Posted in: Food & Beverage, Retail

    Keurig Green Mountain

    Challenge: To explore in-depth the concept of a monthly subscription based coffee program that provides added value and taps into consumers’ coffee consumption needs. Objective: To determine the most motivating aspects of a subscription program that would drive engagement with Keurig. Solution: Plan-it conducted a Concept Exploratory of focus groups with ...

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