Posted in: Fashion, Product/Service Development/Viability, Retail
Converse
Challenge: Plan-it worked with Converse to determine viability and guide development of a new sneaker product, targeted at boys and girls, ages 8-12.
Objective: To further understand reactions to the new line, including sneaker designs/features.
Solution: Plan-it conducted in-depth interviews with kids to explore their reactions to the new sneaker overall,...