Call Us: 617-859-2900

Retail

Plan-it has extensive experience in retail, including the toy category and consumer electronics (in addition to food/beverage and fashion noted in specific categories). In helping develop new toy/game concepts, we’ve worked with child, teen and parent audiences to drive optimal product development. In consumer electronics, we’ve done extensive work in understanding and optimizing the shopping experience and developing relevant products for our clients. Techniques have included product usage workshops & exploratory groups, ideation sessions, in-store shop-alongs and ethnographic assessment, among others.
  • Posted in: Fashion, Product/Service Development/Viability, Retail

    Converse

    Challenge: Plan-it worked with Converse to determine viability and guide development of a new sneaker product, targeted at boys and girls, ages 8-12. Objective: To further understand reactions to the new line, including sneaker designs/features. Solution: Plan-it conducted in-depth interviews with kids to explore their reactions to the new sneaker overall,...

    Continue reading »

  • Posted in: Fashion, Retail, Website Usability

    Talbots

    Challenge: Talbots customer base was getting older and the brand wanted to insure it appealed to younger shoppers and communicated with them in a relevant way. Objective: As one initiative, Plan-it evaluated Talbots’ web site and potential enhancements to it. A key objective was to help Talbots gain a competitive advantage over other online retailers...

    Continue reading »

  • Posted in: Food & Beverage, Qualitative Exploratory, Retail

    Major Coffee Retail Brand

    Challenge: A major retail coffee brand wanted to gain an in-depth understanding of the K-Cup prospect mindset. Objective: To guide future K-Cup marketing and communications strategies for this major retail coffee brand. Solution: Plan-it conducted Qualitative Exploratory research consisting of focus groups across two markets of customers who were considere...

    Continue reading »

  • Posted in: Fashion, Retail, Website Usability

    Cole Haan

    Challenge: In a competitive online shopping environment, ColeHaan.com was concerned it was not delivering a high quality dynamic experience, in keeping with the brand’s evolution from a high quality classic shoe brand to a more fashion-forward shoe and accessory brand. Objective: To help Cole Haan improve the overall online shopping experience and up...

    Continue reading »