Techno Source: LCD Games
Challenge: Techno Source, an internationally based creator of electronic toys and games has partnered with Plan-it on several occasions to uncover critical learning in terms of product viability/development, communications development and market profiling/segmentation.
Objective: To identify opportunities for future product development in the LCD game category.
Solution: Plan-it conducted a quantitative market profile and segmentation study to profile the optimal LCD game target audience(s), their purchasing and playing behavior, and which products/product attributes are most relevant.
Result: Findings provided an in-depth understanding of key consumers’ attitudes toward and usage of handheld games and provided a statistically reliable profile of this marketplace, to drive future product and licensing decisions by identifying opportunities within the handheld electronic LCD games category. Learnings from the segmentation study provided direction for targeting segments within the marketplace that offer the greatest opportunity for the Techno Source offering.