Challenge: Cascade Designs was developing new packaging for its Therm-a-Rest line of outdoor sleeping products and needed to understand what role the packaging played in driving brand perceptions and purchasing decisions. Objective: To determine which packaging design will be most effective in the marketplace for the Therm-a-Rest line in terms of maintaini...

Continue reading »

Challenge: Emerson Hospital wanted to understand how successful its specialty referral efforts have been, as well as learn more about the specialty referral attitudes and behavior towards Emerson. Objective: To understand the reasons and barriers to referring to Emerson specialists, as well as understand opportunities for improvement in its specialty areas...

Continue reading »

The Nichols College Marketing Club visited Plan-it to learn the ins and outs of our market research and consulting firm! Students conducted a mock focus group, which explored reactions to the concept of a newly developed fitness app. Some students acted as group participants and others observed using our in-house facility back room. After conducting the...

Continue reading »

Background: Over a nearly 20 year relationship with John Hancock, Plan-it’s work encompassed a breadth of proprietary qualitative and quantitative research studies among consumer and business audiences, including the development of a Brand & Economic Monitor to help guide long-term planning for the brand. Objective: To create an instrument that would ...

Continue reading »

Challenge: To develop consistent, compelling sales materials that meet the needs of the potential John Hancock customer, as well as the independent insurance agent, while remaining true to the core values of the John Hancock brand. Objective: To provide input for the development of sales and collateral materials across lines of business as well as corporat...

Continue reading »