Challenge: In the institutional space, a well-known investment management firm created a range of online tools for 401(k) participants to help them with retirement planning, ultimately to build more of a relationship with the brand. Objective: To obtain reactions to concepts and understand the value, potential usage and ease of using the client’s onl...

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Challenge: SupplierMarket.com (now Ariba), a B2B Internet-based marketplace for the procurement of industrial components, launched a new advertising campaign to build awareness and motivate interest in the brand. Objective: To explore key target audiences’ mindsets in regard to the overall procurement market, perceptions of SupplierMarket.com and key comp...

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Challenge: A major investment firm had recently undergone a merger unifying multiple retirement services under a new “Retirement Services” umbrella. As part of this initiative, the client was developing a new online platform to support the combined retirement service among shareholders. Objective: Prior to launch of the new online platform, the client so...

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Challenge: Lee Jeans and Toth Brand Imaging were developing new print advertising for the Lee Rider brand and wanted input regarding the effectiveness of the new concepts prior to launch. Objective: To obtain the target market’s reactions to new creative concepts. Solution: Plan-it conducted focus groups among the Lee Rider Jeans target audience to unders...

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Challenge: The market for lawyers was dramatically shrinking, creating increasing pressure on law schools to retain quality students. Objective: Boston University School of Law partnered with Plan-it to develop strategies for retaining and increasing its pool of top-tier applicants, and, in turn, increase the percentage of high achieving admitted students...

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