Qualitative research is a critical methodology we use in marketing research to explore the mindsets and attitudes of your audience. It helps us as researchers dive deeper into what consumers are thinking, how they respond to certain ideas or messages and what drives their decision-making. Here are some of our commonly used Qualitative techniques: 1. Focus ...

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Challenge: Plan-it has partnered with a national coffee and donut chain for years to explore and launch food and beverage products and improve the customer experience. Objective: To evaluate viability of overall concepts in the marketplace and improve the customer experience. Solution: Plan-it utilized Qualitative and Quantitative techniques to: • Assess ...

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Challenge: Johnson & Wales University was founded in Providence, Rhode Island in 1914 and added locations in three other states in recent decades. The school was suffering from low brand awareness and lack of a clearly defined image, particularly in its newest locations. A tracking study was conducted to evaluate the communications effectiveness of a n...

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Challenge: Plan-it worked with a prominent private bank and its ad agency to understand the optimal positioning for a new financial product targeted at high-net-worth investors. Objective: Alternative messaging directions, verbiage and images were explored to understand which positioning direction most effectively generated interest in the new product, and...

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Challenge: Talbots customer base was getting older and the brand wanted to insure it appealed to younger shoppers and communicated with them in a relevant way. Objective: As one initiative, Plan-it evaluated Talbots’ web site and potential enhancements to it. A key objective was to help Talbots gain a competitive advantage over other online retailers...

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