Challenge: Plan-it worked with Converse to determine viability and guide development of a new sneaker product, targeted at boys and girls, ages 8-12. Objective: To further understand reactions to the new line, including sneaker designs/features. Solution: Plan-it conducted in-depth interviews with kids to explore their reactions to the new sneaker overall,...

Continue reading »

What is a Panel? A panel is a group of pre-recruited participants who have agreed to take part in market research studies, usually online surveys. Panels are created to provide easy access to representative samples of target audiences based on specific demographic data. Panels allow researchers to obtain a quality representative mix of participants. Panel...

Continue reading »

Challenge: A well known national investment provider wanted to launch an online platform targeted to an “aspirational” female segment as a potential new segment opportunity. Objective: To explore the investing mindset of the target audience, understand how to drive their engagement with the client through this potential online platform, and ultimately to...

Continue reading »

Challenge: Plan-it worked with Northern Light Technology to launch its higher level search engine for businesses. Objective: To help Northern Light Technology better understand its target audience and the drivers that would motivate interest in the search engine. Solution: Plan-it conducted a two-phase Quantitative study among more than 2,000 participants ...

Continue reading »

Qualitative research is a critical methodology we use in marketing research to explore the mindsets and attitudes of your audience. It helps us as researchers dive deeper into what consumers are thinking, how they respond to certain ideas or messages and what drives their decision-making. Here are some of our commonly used Qualitative techniques: 1. Focus ...

Continue reading »