Challenge: The Wrangler brand was trying to evolve and reposition itself in the marketplace, beyond its “cowboy” heritage. Objective: Evaluate new creative developed by Toth in terms of its relevance, credibility, the perceived image of the Wrangler brand, as well as understand the relevance of key spokespeople, Brett Favre and Dale Earnhardt. ...

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Challenge: Within an environment of somewhat varied brand perceptions across the culturally-diverse European market, Timberland wanted to determine which of two distinct brand campaigns most effectively communicated the brand’s core values and connected to the target audience in the European market. One campaign was developed for Europe and the other was ...

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Challenge: The Children’s Shoe market was becoming increasingly competitive and Stride Rite wanted to insure that it retained long-term relevance and leadership in the marketplace. Objective: Help Stride Rite better understand customers and prospects of the company’s brands and identify potential marketing and licensing opportunities for the co...

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Challenge: Sargent Choice, together with BU Dining Services, is working toward improving the health of the BU community by offering healthier menu items in the BU dining halls. While the range and popularity of Sargent Choice has grown since its launch, Sargent Choice wanted to understand how to most effectively continue to increase awareness and consumpti...

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Challenge: Plan-it played an instrumental role in the company’s acquisition by Manulife to overcome business and marketing challenges inherent in merging companies operating from different countries. In the early stages, Plan-it worked in an advisory position as part of Hancock’s core business team in providing a “brand value” for the company. Obj...

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