Posted in: Fashion, Product/Service Development/Viability, Retail
Polartec
Challenge: Polartec® brand not only spurred the growth of a $3 billion outerwear market with its Polar fleece brand, it also solidified the fabric line as a high-end, respected brand. Yet, as Malden Mills looked to the future of Polartec fabrics, concerns arose that Polartec’s connections with “fleece” would limit perceptions of the company...