Posted in: Communication, Communications Development and Evaluation, Consumer Products, Food & Beverage, Product/Service Development/Viability, Qualitative Exploratory
Vitasoy: New Market Expansion
Challenge: Vitasoy, a soymilk company based in California, wanted to identify the optimal positioning for its product launch into new markets.
Objective: To explore consumer in-depth attitudes toward soy and other healthy, plant-based products, ultimately to develop an optimal positioning strategy for the brand’s launch; in addition, to identify and profi...