Challenge: Bruegger’s Bagel launched a new product in the Boston area as a precursor to roll-out in other markets. Objective: Bruegger’s partnered with Plan-it to gain direction and insight for the optimal strategy to expand the new product outside the Boston area. Solution: Plan-it conducted a Quantitative Evaluation via in-store intercept intervie...

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Challenge: Boston Children’s Hospital wanted to evaluate its brand reputation, both regionally and nationally, after a string of negative events had surfaced in the news. Objective: To understand the extent that negative media events impacted the hospital’s reputation. Also, to understand the role that “trust” plays in parents’ consider...

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Challenge: InnoCentive is an online community for scientists founded by a major pharmaceutical company. This online marketplace provides organizations, such as pharmaceutical, biotech, petrochemical, material sciences, and consumer goods companies, with the opportunity to post scientific challenges for the world’s leading minds to solve. Objective: The co...

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Challenge: To build a stronger network of PCPs referring to BIDMC among varying levels of affiliated physicians. Objective: Plan-it worked with BIDMC to understand the effectiveness of its referral outreach initiative among PCPs/general practitioners and explored opportunities to strengthen it. Solution: A two-phased research study was conducted, an initia...

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Challenge: Plan-it worked with Dovetail Health, a new provider of a well-care concept for aging seniors, allowing them to remain in their own homes for as long as possible. Objective: To understand the mindset and needs of key target audiences, and assess the viability of the well-care program including providing guidance for fine-tuning various aspects of...

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