Posted in: Communication, Customer Retention, Qualitative Exploratory, Retail
National Office Supplies Chain: Improving Back-to-School Stratgies
Challenge: A national office supplies retailer wanted to create greater engagement with teachers and ensure that it delivers on the educational needs of teachers both in-store and online, ultimately to motivate teachers to make the retailer their leading choice for purchasing school supplies.
Objective: To explore teachers’ classroom supplies needs, proce...