Technology | Plan-It Marketing Inc.

December 10, 2015

Posted in: Technology

SupplierMarket (now Ariba)

Challenge: SupplierMarket.com (now Ariba), a B2B Internet-based marketplace for the procurement of industrial components, launched a new advertising campaign to build awareness and motivate interest in the brand. Objective: To explore key target audiences’ mindsets in regard to the overall procurement market, perceptions of SupplierMarket.com and key comp...

November 16, 2015

Posted in: Technology

Northern Light Technology

Challenge: Plan-it worked with Northern Light Technology to launch its higher level search engine for businesses. Objective: To help Northern Light Technology better understand its target audience and the drivers that would motivate interest in the search engine. Solution: Plan-it conducted a two-phase Quantitative study among more than 2,000 participants ...

October 26, 2015

Posted in: Technology

eRoom

Challenge: eRoom, an online and collaborative software product from EMC Corporation, was originally developed by a senior technology group predominantly from Lotus Development Corporation. In preparation for its public launch, eRoom Technology wanted to understand the viability and opportunity for its collaboration product. Objective: To understand how to ...

September 28, 2015

Posted in: Technology

Bluefish

Challenge: Bluefish wanted to assess the viability of its new technology that linked with mobile phones, providing the devices with enhanced capabilities to act as a media/advertising display vehicle, for advertisers in high traffic areas like airports. Objective: To evaluate the product’s marketplace potential and optimal communications messaging. Soluti...

September 10, 2015

Posted in: Communications Development and Evaluation, Product/Service Development/Viability, Qualitative Exploratory, Technology

Groove Networks (now Microsoft)

Challenge: Groove Networks (now Microsoft) was defining a new category in the Internet collaborative software marketplace with its new product. Groove Networks was a pioneer in real-time, peer-to-peer internet collaborative software, ensure that its new product launched successfully. Objective: Assess the overall viability of the new collaborative product ...