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Technology

Plan-it has extensive experience in technology, beginning with years of work on Lotus Notes, Digital Corporation, Wang and AMD. Since then, our work has included work in online banking for major U.S. and regional banks, and many initiatives with start-ups such as Groove Networks and Nuance/Dragon technologies, and @stake. Our work has included enterprise-wide product need identification and usage, brand positioning and development, product development, communications development, problem identification and user experience evaluation.
  • Posted in: Technology

    SupplierMarket

    Challenge: SupplierMarket.com, a B2B Internet-based marketplace for the procurement of industrial components, launched a new advertising campaign to build awareness and motivate interest in the brand. Objective: To explore key target audiences’ mindsets in regard to the overall procurement market, perceptions of SupplierMarket.com and key competitors, as ...

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  • Posted in: Technology

    Northern Light Technology

    Challenge: Plan-it worked with Northern Light Technology to launch its higher level search engine for businesses. Objective: To help Northern Light Technology better understand its target audience and the drivers that would motivate interest in the search engine. Solution: Plan-it conducted a two-phase Quantitative study among more than 2,000 participants ...

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  • Posted in: Technology

    eRoom

    Challenge: eRoom, an online and collaborative software product from EMC Corporation, was originally developed by a senior technology group predominantly from Lotus Development Corporation. In preparation for its public launch, eRoom Technology wanted to understand the viability and opportunity for its collaboration product. Objective: To understand how to ...

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  • Posted in: Technology

    Bluefish

    Challenge: Bluefish wanted to assess the viability of its new technology that linked with mobile phones, providing the devices with enhanced capabilities to act as a media/advertising display vehicle, for advertisers in high traffic areas like airports. Objective: To evaluate the product’s marketplace potential and optimal communications messaging. Soluti...

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  • Posted in: Communications Development and Evaluation, Product/Service Development/Viability, Qualitative Exploratory, Technology

    Groove Networks

    Challenge: Groove Networks was defining a new category in the Internet collaborative software marketplace with its new product. Groove Networks was a pioneer in real-time, peer-to-peer internet collaborative software, ensure that its new product launched successfully. Objective: Assess the overall viability of the new collaborative product among key target...

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