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Plan-it has extensive experience in technology, beginning with years of work on Lotus Notes, Digital Corporation, Wang and AMD. Since then, our work has included work in online banking for major U.S. and regional banks, and many initiatives with start-ups such as Groove Networks and Nuance/Dragon technologies, and @stake. Our work has included enterprise-wide product need identification and usage, brand positioning and development, product development, communications development, problem identification and user experience evaluation.
  • Posted in: Brand Positioning & Development, Technology


    Challenge: Following the deregulation of the cable industry, the landscape had changed as a proliferation of new competitors emerged. Objective: To develop a thorough understanding of cable users’ behavior and attitudes toward the industry and new competitors, as well as their acceptance of Cablevision as a provider of related services. Solution: Pla...

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  • Posted in: Financial Services, Technology, Website Usability

    MFS Investment Management

    Challenge: MFS Investment Management wanted to understand the relevance and ease-of-use of its newly designed shareholder’s account management site. Objective: To understand how to help build stronger relationships with customers via a more effective and engaging way of managing their portfolios online. Solution: Plan-it conducted an in-depth usability st...

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  • Posted in: Brand Positioning & Development, Retail, Technology


    Challenge: Tweeter had long been a high end, expert in electronics but was losing market share to newer lower-cost, big-box retailers like Best Buy. Objective: To explore potential new brand strategies for updating the brand and insuring its long-term relevance against these newer big box retailers. Specifically, Plan-it explored opportunities for building...

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